McGrath Estate Agents' impact on Sydney's real estate market is largely due to its driving ambition to be "the world's most customer-centric real estate company". According to its Founder and Chief Executive, John McGrath, "Our aim is to project the company as multi-faceted, modern and innovative. A total solution company that will provide 6-star service to our Clients."
In October 2008, he was honoured by the Real Estate Institute of NSW with the Woodrow Weight OBE Award, a lifetime achievement award for his outstanding contribution to the real estate industry.
The McGrath Group of Companies has grown from a one-man operation to an organisation with annual sales turnover in excess of $3.25 billion for the year ending June 30, 2009, with 972 over $1 million.
In September 2006, the McGrath Group confirmed its plans for expansion throughout Australia and New Zealand with a strategic roll-out of a new premium franchise operation. The company plans to retain a small number of selected company owned locations and will expand into new metropolitan and lifestyle locations with a boutique franchise roll-out.
McGrath himself has embraced technology and recognised the importance of strategically understanding the online market. The company's investment of over one million dollars reinforces the McGrath vision to offer their 6-star service to Clients both online and offline.
2007, McGrath joined with Apple to develop Australia’s first search criteria-based real estate podcast, allowing buyers to request properties based on their specific requirements to be sent to the buyer’s video iPod.
The expansion of McGrath Estate Agents and its dominance in the Sydney property scene has been the result of years of dedication and determination. Starting up John McGrath Real Estate in 1987, John chased his dream of owning his own business and creating his own path. In 1988, McGrath Goodhope commenced business from a small office in Jersey Road, Woollahra, with a staff of 10. Within two years, the offices were relocated around the corner to Moncur Street.
1989 saw John McGrath sell Australia's highest price residential home at the time for $11.25m at 9 Wolseley Crescent, Point Piper, to overseas buyers through an international marketing campaign. The sale served as the catalyst for McGrath Goodhope to expand beyond the terrace house and forge ahead into new areas throughout the eastern suburbs.
In July 1991, McGrath Goodhope became McGrath Partners Estate Agents. The company's rise in residential real estate sales was largely due to the commitment of the entire team to provide superior Client service and attain the best possible results.
The McGrath team strive to consistently deliver accountable results for its clients with total integrity and transparency.
Some of the outstanding results recorded by the company include:
Achieving the highest residential prices throughout Sydney
In September 2006, set new Australian apartment record for a 4 bedroom apartment at Walsh Bay for over $16 million.
In October 2007, set new Australian record for a 5 bedroom home, 'Tahiti', in Vaucluse for $29 million
Setting records in Annandale, Bardwell Valley, Bronte, Church Point, Coogee, Earlwood, Eastwood, East Ryde, Epping, Gladesville, Gordon, Greenwich, Haberfield, Harbord, Hunters Hill, Kirribilli, Kyle Bay, Leichhardt, Lindfield, Longueville, Manly, Marrickville, McMahons Point , Menai, Mona Vale, North Epping, Northbridge, Northwood, Oyster Bay, Paddington, Potts Point, Queens park, Queenscliff, Riverview, Rozelle, Ryde, Sans Souci, Seaforth, Surry Hills, Sylvania Waters, Tamarama, Tumbi Umbi, Willoughby, Woollahra. McGrath's belief that the success of a sale and the maximising of the price relied on the ability to have properties stand out in the marketplace.
The company has four times been the recipient of Best Overall Marketing Campaign Award, presented by the NSW Real Estate Institute, and in 1994, 1995, 1996 and 1997 also won the prestigious award for Best Corporate Image. In 2003, McGrath won the best website of the year. In 2004, the company was recognised by the Institute for Excellence in Auctioneering, Best Residential Agent and Best Corporate Support. In 2006 it won Best Corporate Website.In February 1998, McGrath's Corporate Headquarters moved into state of the art premises in Edgecliff. In addition to residential sales, McGrath is now a total solution property services company that also offers:
Financial Services to clients through Oxygen Home Loans
Career Training through McGrath Total Real Estate Training.
In August 2000 McGrath Partners changed its name to McGrath Estate Agents to reflect the company's broadening vision from a traditional boutique real estate company to one of a full-service property group. McGrath is continually expanding its reach and marketshare with 23 offices located throughout Sydney, the Central and North Coast and Southern Highlands. Its corporate headquarters in Edgecliff covers the Eastern Suburbs, the Inner City and CBD. It has also established offices in Avalon, Castle Hill, Central Coast, Collaroy, Epping, Gosford, Hunters Hill, Inner West, Lower North Shore, Manly, Mid North Shore, Northbridge, Parramatta, St. George, Sylvania, Sutherland Shire, Upper North Shore, Warners Bay and most recently Camden, Wentworth Falls, Bowral, Port Macquarie and Wollongong.