Professionals Lifestyle

Real Estate, as we know it, has evolved rapidly over the past ten years. Presently, we can view online properties in the palm of our hands and we can walk through a virtual tour or video of a house, whilst at home or on the beach. Every generation has varying needs and there’s now no need for that computer room, your device comes with you wherever you go. Nowadays, internet speed and mobile phone coverage has become equally as important as house size. Adapting is key in any industry, with the rate of growth in technology. We understand everything technology is doing in the real estate space and had the privilege of being trained by industry leaders in both social media and digital marketing.Technology is amazing, but it also has its downside in most industries and even in our social lives and that is the lack of human interaction. So it is our desire to create a company where we bring both technology and human contact together and not automate every process of communication. Where we can make contact with people directly, face to face or over the phone. We are all busy, but is that not what selling is about? People, right? Yes, we send out property alerts for the newest properties that we have on the market, especially to the database of active buyers and seasoned investors, but there is so much more we can do. This requires meeting as many people as we can, face to face, through the local community and being the local experts available to chat to, rather than somebody you receive junk mail, email spam and the latest cooking recipes from.So, in essence, we are creating a space where we are a community agency and The Professionals brand fits into this ethos. Our company was previously one of the major franchises and their strategy was office against office and agent against agent, but with the Professionals, we joined a network, not a franchise. Our office does not compete with the neighboring Professionals offices; we work together with them. Okay, this may sound a bit warm and fuzzy, but it means you actually get the power of a group of offices, almost 200 strong, working together for you.Our office still stands as one of the top selling agency in our community throughout the 16 years of trading. Our ability to adapt and transform with the ebbs and flows of the market, has shown that we are here to stay and we we will be continuing to break new ground and be at the forefront of the local real estate market. With top performing agents trained by the industry’s best, combined with the Professionals Brand, we know where we are headed: upward.