OUR VALUE SYSTEMPrime Groups philosophy centres on a “Value Chain” system. This is a concept that ensures clients, investors and guests are looked after in an all-encompassing manner. This approach means Prime is focused on research, planning, construction, sales, operations, and property management. This value approach has identified core profit centres for the organisation, a competitive advantage and ensured clients expectations are constantly exceeded.The Groups primary activities centre on developing, selling and managing a diversified portfolio of properties.To ensure success and efficiency the group is focused on landlord/ investor relations, and the planning and implementation required in property development. This has enabled the Group to provide effective trouble-free investment, maintain healthy profit margins and succeed in the long-term without concern for the significant changes in environmental conditions.