company profile
McGrath Estate Agents' impact on
Sydney's real estate market is largely due to its driving ambition to be
"the world's most customer-centric real estate company". According to
its Founder and Chief Executive, John McGrath, "Our aim is to project
the company as multi-faceted, modern and innovative. A total solution
company that will provide 6-star service to our Clients."The McGrath
Group has grown from a one-man operation to an organization that sold
over $5.0 billion in residential sales in the financial year ending June
30, 2010; with 1,612 properties selling for over $1 million or more. In
September 2006, the McGrath Group confirmed its plans for expansion
throughout Australia and New Zealand with a strategic roll-out of a new
premium franchise operation. The company plans to retain a small number
of selected company owned locations and will expand into new
metropolitan and lifestyle locations with a boutique franchise roll-out.McGrath
himself has embraced technology and recognised the importance of
strategically understanding the online market. The company's investment
of over one million dollars reinforces the McGrath vision to offer their
6-star service to Clients both online and offline. www.mcgrath.com.au, a
highly sophisticated and user-friendly website, is regarded by both
international and domestic users as the most usable and informative
website in the property market.In
2007, McGrath joined with Apple to develop Australia’s first search
criteria-based real estate podcast, allowing buyers to request
properties based on their specific requirements to be sent to the
buyer’s video iPod.The expansion
of McGrath Estate Agents and its dominance in the Sydney property scene
has been the result of years of dedication and determination. Starting
up John McGrath Real Estate in 1987, John chased his dream of owning his
own business and creating his own path. In 1988, McGrath Goodhope
commenced business from a small office in Jersey Road, Woollahra, with a
staff of 10. Within two years, the offices were relocated around the
corner to Moncur Street. 1989 saw
John McGrath sell Australia's highest price residential home at the time
for $11.25m at 9 Wolseley Crescent, Point Piper, to overseas buyers
through an international marketing campaign. The sale served as the
catalyst for McGrath Goodhope to expand beyond the terrace house and
forge ahead into new areas throughout the eastern suburbs.In
July 1991, McGrath Goodhope became McGrath Partners Estate Agents. The
company's rise in residential real estate sales was largely due to the
commitment of the entire team to provide superior Client service and
attain the best possible results. The McGrath team strive to consistently deliver accountable results for its clients with total integrity and transparency.The
company continually achieves the highest residential prices and set
suburb records throughout its reach. Some of the benchmark results
recorded are:In September 2006, set new Australian apartment record for a 4 bedroom apartment at Walsh Bay for over $16 million.In October 2007, set new Australian record for a 5 bedroom home, 'Tahiti', in Vaucluse for $29 million.In September 2008, set new Australian record for a waterfront home in Coolong Road, Vaucluse for $45 million.McGrath's
belief that the success of a sale and the maximising of the price
relied on the ability to have properties stand out in the marketplace. The
company has four times been the recipient of Best Overall Marketing
Campaign Award, presented by the NSW Real Estate Institute, and in 1994,
1995, 1996 and 1997 also won the prestigious award for Best Corporate
Image. In 2003, McGrath won the best website of the year. In 2004, the
company was recognised by the Institute for Excellence in Auctioneering,
Best Residential Agent and Best Corporate Support. In 2006 it won Best
Corporate Website.In February 1998, McGrath's Corporate
Headquarters moved into state of the art premises in Edgecliff. In
addition to residential sales, McGrath is now a total solution property
services company that also offers:Commercial Sales Property ManagementExecutive LeasingFinancial Services to clients through Oxygen Home Loans Career Training through McGrath Total Real Estate Training.In
August 2000 McGrath Partners changed its name to McGrath Estate Agents
to reflect the company's broadening vision from a traditional boutique
real estate company to one of a full-service property group. McGrath is
continually expanding it reach and marketshare with 35 offices located
throughout Sydney, the Central and North Coast, Southern Highlands,
Wollongong and most recently, the ACT and South-East Queensland. The
expansion and success of McGrath Estate Agents has been twice
recognised by respected business publication BRW in 1999 and 2000.
McGrath became the first and only real estate company to be included in
the prestigious BRW List of the 100 Fastest-Growing Private Companies,
with an overall ranking of No. 40 in 2000, after its debut on the list
at No. 62 in 1999. On November 7, 2002; McGrath became a four-time
recipient of another BRW List , Fast 100, clocking in at No. 73 in 2003.In
2006, the company continued to excel with further recognition. In
September, its Chief Auctioneer Scott Kennedy-Green won the 2006
Australasian Real Estate Institutes Auctioneering Championship. In
October 2006, the company won the Prime Minister's Award for Excellence
in Business Community Partnerships in the medium-business category for
their philanthropic contribution to Father Chris Riley’s Youth Off The
Streets. Two months prior, the partnership won the NSW state award.The
Real Estate Institute of NSW also bestowed the honour of Best Corporate
Website at its awards for 2006, applauding the company for its
innovative “lifestyle” property search feature, a key component of its
interactive mcgrath.com.au website.The company continues to receive more accolades for excellence.At
the 2007 Mortgage and Finance Association of Australia’s National
Excellence Awards, Oxygen Home Loans was named Best Mortgage and Broking
Business (2 to 5 writers) and Oxygen’s Peter Ellis was awarded Mortgage
Broker of the Year.In March 2007
the Real Estate Institute of Australia awarded McGrath with three
national honours – The Communications Award, recognising best practice
in business and marketing communications; Scott Kennedy-Green for Best
Auctioneer and Peter Chauncy, for Sales Achievement in residential
sales.In October 2007, the company
was a 3-time winner at the Real Estate Institute of NSW awards for
Auction Marketing, Residential Sales Achievement, and the prestigious
John Greig OAM Community Service Award going to James Dack. James was
honoured for his outstanding work with the less fortunate in the
Woolloomooloo community.In 2008,
John McGrath was honoured by the Real Estate Institute of NSW with the
Woodrow Weight OBE Award, a lifetime achievement award for his
outstanding contribution to the real estate industry.