Welcome To Ray White Mackay City in the 'City Heart' Real Estate is no different from hospitality, or any other business, in that customer service involves understanding someone's needs and providing solutions to those needs. In challenging times the strength of a strong brand like Ray White really shines through. According to Ray White Mackay City owner Chris Laval, the branding of Ray White is a significant advantage in the current economic climate."When times are tough, we tend to stick with people we know," he said. "We take a certain comfort knowing that someone has been around a long time."When vendors list a property with Ray White Mackay City, the marjoirty of their meeting is spent talking about the marketing."We are not just selling agents or property consultants," Chris said. "We are marketing agents because that has to be our central role."The need to be marketing "savvy" when selling properties is especially important in challenging times. You have to be sure your getting value for money.Ray White Mackay City has confidence in the effectiveness of their marketing because they do their homework. We leverage economic and buying cycles to ensure the highest possible price is achieved for your property.That begins with working out where the buyer is coming from. The buyer could be an investor, first home owner, renovator, retiree, or growing family. By identifying who the buyer is at the beginning of the process, the marketing campaign can be more targeted."You have to the target the right people to get the right response," Chris said. "Once we know where they buyer is going to come from, we can plan how we use newspapers, brochures, and the internet to reach that buyer."Any service-based business is only as good as its people so Ray White Mackay City places a strong emphasis on developing the right team. "When experience counts, it's hard to find a better team and in the current market, experience can really make the difference." Every member of the team at Ray White Mackay City has a common attribute and that is passion for what they do. Each person has a genuine interest in the market and helping people achieve their goals or to move on to newer and better opportunities."Our sales team are trained to understand the emotional side of what is happening and that's where an experienced team can be invaluable." And our team meets regularly to discuss the progress on your sale. We leave no stone unturned. We focus on detail, which is what made us the "Sales Team of the Year', within the Ray White Group for Queensland.If you want to Be Sure ... Be Sold with the leading Ray White Team in Mackay#Sales Team of the Year 2012#No.1 Office - Nth QLD 2012#No.1 Office - Mackay 2014 ,2013, 2012, 2011, 2010, 2009#Top 10 Agents - Nth OLD 2009#Marketing Excellence 2009#Rental Growth 2008 Ray White on your sideThe Ray White Group is one of the most widely recognised and respected names in Australian residential real estate. For more than 100 years, this family-owned company has been a trusted partner in property. Over 800 individual offices are spread across Australia, New Zealand, Indonesia, China and the United Arab Emirates. Together Ray White offers more than 140,000 properties for sale each year, with the widest selection of real estate of any group in Australasia. With one of Australia's most frequently visited real estate website, Ray White is the most 'Google' searched Real Estate name in Australia.Ray White has been around since 1902. We know how it works. We'ver been operating in Mackay and the surrounding suburbs for over 30 years. We know the market trends. We are in constant dialogue with active and previous buyers. But above all, we're here. And we're local.