Conceptualised in 2015 by Marty Rankin and Brett Ayles, Reside Real Estate was born from our frustration with the industry not putting clients needs first. Starting with a clean sheet business plan, we invented a new model suiting the requirements of modern day life. The old model of “local agent on the strip” is simply outdated with slow, inefficient systems and processes, restricted by brand territories and head-office out of touch with clients needs.Our no-ego & no tie policy, highly personalised service and a “low-volume” approach has seen Reside earn a fearsome reputation as industry leading specialists. We don’t sell thousands of properties per year on purpose. With 26+ years experience working inside some of Melbourne’s leading agencies, we combined the best elements of each plus some new ideas to form Reside Real Estate. We’re free to react quickly and operate without franchise “brand restrictions” and we firmly believe in listening to clients. Real estate is more than selling homes; it’s about solving problems for real people. With a Melbourne-wide database and world class process, we are simply the safe option.Reside Real Estate offers full-service residential home sales, property management, project marketing & commercial divisions.