National StrengthRuralco operates through a national footprint of businesses that specialize in rural merchandise, wool and livestock agency, real estate agency, fertilizer manufacture, stock feed and grain storage, handling and distribution and financial services.Ruralco has the scale, the infrastructure and the resources to optimise the operations of its numerous business interests.Our ValuesWe value our customers. We understand that every customer contact is an opportunity to win their support and we constantly strive to delight them.We value innovation. We strive for continuous improvement and endeavour to break new ground whether providing solutions to customers, improving our service standards or in making our business more efficient.We value performance, accountability and reliability. Our people deliver on their promises and take responsibility for executing their commitments.We won't lose site of our heritage, which is founded on integrity, ethics and respect.Local ServiceLocal service, local knowledge and local independence. This is Ruralco's point of differentiation.Ruralco's businesses around the country operate under their own brands. They have their own cultures, their own service models and their own unique value propositions - all designed to meet the demands of their local or regional markets and to make the most of their own conditions and opportunities.Ruralco is able to benefit from its national strength, while making the most of its many businesses local service.Our PeopleOur people are proud to work at Ruralco and are keen to contribute to its long term growth.Our people are experts in their chosen fields and they understand the needs of Australia's rural communities.Our people are good communicators. They are reliable and always strive for excellence in all aspects of their work.Our staff work as a team to deliver excellent outcomes that make Ruralco's results possible.We want our staff to enjoy their work and achieve their potential.