Agent view: A recognised brand can make a difference

When choosing a real estate agent it is often the case that sellers don’t think about the influence the real estate agency, agent and brand can have prior to buyers arriving at the property.

Buyers are influenced by advertising, the look and feel of the photos, the signboard, method of sale and how the agent deals with their enquiry and with them personally.

Choosing an established agent with a recognised brand could be the difference in finding and influencing the best buyer for the property.

The question always has to be asked, why is that agent willing to discount their fee in order to get the business?

With spring around the corner, make sure you research your agent prior to engaging them.

Dan McAlpine is principal of the new Belle Property Kingston