Branx development dares to be different

The latest Lonsdale Street development, Branx, aims to capture something that has been lost in larger projects, according to developer Nik Bulum.

Designed by Nathan Judd, the mixed-use development rebels against the standard list of inclusions in favour of something a bit more theatrical.

“The interiors will be based on a luxe, rich blend of industrial antique and modern furnishings,” Bulum says.

Each of the 59 units will be finished in one of three styles, including a modern take on classic colonial, warehouse grunge and a third that embodies the development’s theatrics.

Features such as internal atriums and metallic details will also create interest.

Bulum says the building won’t be to everyone’s taste, but that’s the whole point. It dares to be different and those who like it will absolutely love it.

“I do believe it will add to the landscape of interesting architecture.”