For all the right reasons: Inside Hive Property's mission to redefine real estate success

When the duo behind the polished black and white branding of Hive Property first came onto the Canberra real estate scene in 2018, their creativity and energy were palpable.

A combination of fresh thinking, clever hires, solid market expertise and impeccable customer service has led to the agency’s meteoric rise, led by directors Josh and Samantha Morrissey.

The award-winning business, based in Deakin, turns over about 500 residential property sales a year in Canberra and its surrounding regions, underpinned by sleek and memorable marketing campaigns and a large team with diverse skillsets.

For Josh Morrissey, a welcome challenge for Hive Property has been the exponential growth it has achieved in a short amount of time, which the business has met head-on by focusing on the expanded infrastructure to support that growth.

Morrissey spoke to Allhomes about the local property market and why success shouldn’t always be measured by numbers.

What is the current state of play for Canberra’s property market?

Canberra’s market is far more stable than the markets of other capital cities due to a robust economy backed by government and industry employment. The lifestyle on offer here, quality education opportunities and the small community feel of the city make it appealing to diverse buyer demographics. Market confidence is underpinned by the high wages within the region, making assets in Canberra consistent performers.

We predict the local property market will continue to move in ebbs and flows as it has historically. Our point of difference is being at the forefront and leading the market, rather than following it.

What’s something people don’t realise is part of an agent’s job?

Sales agents, more often than not, find themselves in the weeds. I mean this literally! We’re often jumping in to complete gardening or the odd maintenance job around a home to help prepare them for sale in collaboration with our vendors. It’s quite an all-rounder profession!

What’s your best advice for buyers and sellers?

Use the information that is available to you about past sales in the suburbs that you’re interested in. We live in an information economy, and consumers have access to much of the same data as sales agents. Use that data to your advantage.

How do you measure the success of your brand beyond sales numbers?

For us at Hive Property, we measure success by our reputation for delivering exceptional results, the relationships we build within the community and our company culture. We may have set 24 suburb records to date – which is an achievement worth celebrating – but we primarily want to be a brand that is remembered for all the right reasons.

That is, we want to have a positive impact on every person that we deal with, from buyers and sellers to all stakeholders.

As an agency, we host many events throughout the year. Our key event is the Hive Easter Egg Hunt, and we are a major naming sponsor of The Starlight Children’s Foundation Ball, local sporting teams and school fetes. It’s important to us to stay connected to the Canberra community, so we take a holistic approach to aligning our business with community values.