Property marketing through videography: agents must convey facts not company fluff

Videography has made a big impact on property marketing, but also agency marketing.

There is an extraordinary, large new trend of agents posting “market update” videos.

One would see this as a natural transition from the essentially obsolete email newsletters that clog up our inbox or spam folder.

The fight to remain relevant to capture clients has been around since time immemorial.

Most agents are blind to the fact that their clients are not interested in how many commissions their company has made and how fancy their car is.

We have found that buyer and sellers would like their agent to know more about conveyancing, banking, economics and planning.

To remain relevant, an agent needs to know the market from all facets and in a video needs to display the facts plain and simple, rather than fluff about their company.

Rhys Summergreene is director of Harcourts Kingston/Manuka